About Pickwick & Plum

My name is Shelly Caldwell, and Pickwick & Plum is my creation. I’m an assemblage and collage artist with a lifelong love of fashion—old enough to have pored through the loose pages of Women’s Wear Daily the moment they hit the stands. My obsession finally paid off when I decided to give up on online dating and do something actually useful with my time. Best decision I’ve ever made.

Pickwick & Plum exists to beat back the tide of boring black leggings (no matter how “classic”) and replace them with bold, wearable art. My journey into fashion started with digital collage, an iPad, and a love for unique prints. When friends started asking me to turn my designs into leggings, I realized I was onto something. Turns out, leggings are the perfect canvas for self-expression—and they deserve more than just being confined to the gym.

As a company, we’re committed to minimizing waste, which is why each pair of leggings is made to order—no mass production, no excess inventory, no landfill guilt. Many of our styles are also crafted with 74% recycled polyester, because sustainability should be as effortless as great style.

Oh, and let’s talk about pockets. Women have been begging for them* since they vanished in the 1790s, so we’re bringing them back—big, juicy pockets that actually fit a phone, keys, and whatever else you need for taking on the world.

Our customer? Confident, stylish, and unbothered by trends. She knows leggings are the ultimate wardrobe staple—whether paired with a long tunic, a cropped tank, or a beloved vintage Duran Duran concert tee. Pickwick & Plum doesn’t just cater to fitness; we cater to fashion.

*Women would also like equal pay for equal work but we can’t seem to nail that one down. The patriarchy, amiright?